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I’m “Stuck in the Middle with You”, but I don’t need to be!
I was driving along listening to the radio. On came a catchy ear-worm from the 70’s believe it or not. A song classic that has stood the test of time by a classic band and brilliant songwriters.
“Thank-you very much for your custom, here’s your change, we hope to see you again” – a face to face transaction; money and value changing hands; a personal exchange between seller and customer. More importantly, an opportunity to personally build loyalty through great service and human interaction.
There is much talk these days of empowered customers and how important they are for success in business, through constant online feedback, reviews of your products & services and customer loyalty systems.
And most Organisations try to earn loyalty through ‘Customer Loyalty Systems’
Yet all the statistics show that most customer loyalty systems at best don’t work and at worst are a complete waste of money.